The new strategic brand management : creating and sustaining brand equity long term / Jean-Noël Kapferer.
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TextPublication details: London ; Philadelphia : Kogan Page, 2008Edition: 4th ed., New edDescription: xv, 560 p. : ill. ; 25 cmISBN: 9780749450854 (pbk.); 0749450851 (pbk.)Subject(s): Brand name products -- ManagementDDC classification: 658.8343 LOC classification: HD69.B7 | K37 2008
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APU Library Open Shelf | Book | HD69.B7 K37 2008 c.1 (Browse shelf (Opens below)) | 1 | Available (No use restrictions) | 00010667 | |
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APU Library Open Shelf | Book | HD69.B7 K37 2008 c.3 (Browse shelf (Opens below)) | 3 | Available (No use restrictions) | 00032122 |
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| HD69.B7 H37 1999 c.1 Harvard business review on brand management. | HD69.B7 H43 2009 c.1 Brand management : | HD69.B7 H55 2001 c.1 The infinite asset : | HD69.B7 K37 2008 c.1 The new strategic brand management : | HD69.B7 K45 2005 c.1 Kellogg on branding : | HD69.B7 K45 2008 c.1 Best practice cases in branding : | HD69.B7 K45 2008 c.2 Strategic brand management : |
Includes bibliographical references (p. [531]-544) and index.
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