eBrands : building an Internet business at breakneck speed / Phil Carpenter.
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TextPublication details: Boston : Harvard Business School Press, c2000Description: x, 301 p. ; 25 cmISBN: 0875849296 (hbk.); 9780875849294 (hbk.)Subject(s): Business names | Brand name products | Electronic commerce | InternetDDC classification: 658.84 LOC classification: HD69.B7 | C37 2000
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APU Library Open Shelf | Book | HD69.B7 C37 2000 c.1 (Browse shelf (Opens below)) | 1 | Available (No use restrictions) | 00010699 |
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| HD69.B7 A35 2011 c.1 Brand relevance : | HD69.B7 B38 2002 c.1 Asian branding : | HD69.B7 B73 2011 c.1 Brands and branding geographies / | HD69.B7 C37 2000 c.1 eBrands : | HD69.B7 C44 2006 c.1 Understanding brands / | HD69.B7 C44 2008 c.2 Luxury brand management : | HD69.B7 H37 1999 c.1 Harvard business review on brand management. |
Includes bibliographical references (p. 273-285) index.
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