Asia Pacific University Library catalogue


eMarketing eXcellence : planning and optimizing your digital marketing / Dave Chaffey and P.R. Smith.

By: Chaffey, Dave, 1963-Contributor(s): Smith, P. R. (Paul Russell), 1957-Series: Emarketing essentialsPublication details: Amsterdam ; London : Butterworth-Heinemann, c2008Edition: 3rd edDescription: xviii, 508 p. : ill. ; 25 cmISBN: 9780750689458 (pbk.)Subject(s): Internet marketingDDC classification: 658.84 LOC classification: HF5415.1265 | .C43 2008
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HF5415.1265 .B78 1998 c.1 Net results : HF5415.1265 .C43 2001 c.3 e-marketing strategy / HF5415.1265 .C43 2001 c.4 e-marketing strategy / HF5415.1265 .C43 2008 c.2 eMarketing eXcellence : HF5415.1265 .C43 2009 c.1 The digital handshake : HF5415.1265 .C43 2009 c.2 The digital handshake : HF5415.1265 .C43 2012 c.4 Digital marketing :

Previous ed.: 2005.

Includes bibliographical references and index.

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