Essentials of contemporary advertising / William F. Arens, David H. Schaefer, Michael Weigold.
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TextPublication details: Boston : McGraw-Hill Irwin, c2009Edition: 2nd ed., Int. edDescription: xxiv, 558 p. : col. ill. ; 28 cm. + 1 CD-ROM (4 3/4 in.)ISBN: 9780071270571 (pbk.); 0071270574 (pbk.); 9780073347318 (CD-ROM); 0073347310 (CD-ROM)Subject(s): AdvertisingDDC classification: 659.1 LOC classification: HF5821 | .A74 2009Online resources: Publisher description | Table of contents only
| Item type | Current library | Collection | Call number | Copy number | Status | Notes | Date due | Barcode |
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APU Library CD-ROM Shelf | CD-ROM | CD-36-58 (Browse shelf (Opens below)) | 1 | Available (No use restrictions) | Instructor's Manual | 00014285 | |
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APU Library Open Shelf | Book | HF5821 .A74 2009 c.1 (Browse shelf (Opens below)) | 1 | Available (No use restrictions) | 00011856 | ||
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APU Library CD-ROM Shelf | CD-ROM | CD-36-58A (Browse shelf (Opens below)) | 2 | Available (No use restrictions) | Instructor's Manual | 00014151 |
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| CD-36-56A Organizational behavior / | CD-36-57 Advertising and promotion : | CD-36-57A Advertising and promotion : | CD-36-58 Essentials of contemporary advertising / | CD-36-58A Essentials of contemporary advertising / | CD-36-59 Contemporary advertising / | CD-36-59A Contemporary advertising / |
Includes bibliographical references (p. 511-523) and indexes.
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