The fundamentals of advertising / John Wilmshurst and Adrian Mackay.
Material type: TextPublication details: Boston : Butterworth-Heinemann, 1999Edition: 2nd edDescription: xi, 384 p. : ill. (some col.) ; 24 cmISBN: 0750615621 (pbk.); 9780750615624 (pbk.)Subject(s): AdvertisingDDC classification: 659.1 LOC classification: HF5821 | .W55 1999Online resources: Table of contentsItem type | Current library | Collection | Call number | Copy number | Status | Date due | Barcode |
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General Circulation | APU Library Open Shelf | Book | HF5821 .W55 1999 c.1 (Browse shelf (Opens below)) | 1 | Available (No use restrictions) | 00027997 | |
General Circulation | APU Library Open Shelf | Book | HF5821 .W55 1999 c.2 (Browse shelf (Opens below)) | 2 | Available (No use restrictions) | 00011857 | |
General Circulation | APU Library Open Shelf | Book | HF5821 .W55 1999 c.3 (Browse shelf (Opens below)) | 3 | Available (No use restrictions) | 00027984 |
Browsing APU Library shelves, Shelving location: Open Shelf, Collection: Book Close shelf browser (Hides shelf browser)
HF5821 .H65 1978 c.1 Schaum's outline of theory and problems of advertising / | HF5821 .J64 2008 c.1 Imaging in advertising : | HF5821 .R87 1988 c.1 Kleppner's advertising procedure / | HF5821 .W55 1999 c.1 The fundamentals of advertising / | HF5821 .W55 1999 c.3 The fundamentals of advertising / | HF5823 .A48 2010 c.1 Advertising creative : | HF5823 .B37 2008 c.1 The advertising concept book : |
Includes bibliographical references and index.
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