The fundamentals of advertising / John Wilmshurst and Adrian Mackay.
Material type:
TextPublication details: Boston : Butterworth-Heinemann, 1999Edition: 2nd edDescription: xi, 384 p. : ill. (some col.) ; 24 cmISBN: 0750615621 (pbk.); 9780750615624 (pbk.)Subject(s): AdvertisingDDC classification: 659.1 LOC classification: HF5821 | .W55 1999Online resources: Table of contents
| Item type | Current library | Collection | Call number | Copy number | Status | Date due | Barcode |
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General Circulation
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APU Library Open Shelf | Book | HF5821 .W55 1999 c.1 (Browse shelf (Opens below)) | 1 | Available (No use restrictions) | 00027997 | |
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General Circulation
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APU Library Open Shelf | Book | HF5821 .W55 1999 c.2 (Browse shelf (Opens below)) | 2 | Available (No use restrictions) | 00011857 | |
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General Circulation
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APU Library Open Shelf | Book | HF5821 .W55 1999 c.3 (Browse shelf (Opens below)) | 3 | Available (No use restrictions) | 00027984 |
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| HF5821 .A74 2002 c.1 Contemporary advertising / | HF5821 .A74 2009 c.1 Essentials of contemporary advertising / | HF5821 .G87 2009 c.1 Branding and advertising / | HF5821 .W55 1999 c.2 The fundamentals of advertising / | HF5823 .A58 2013 c.1 Advertising creative : | HF5823 .B45 1995 c.1 Introduction to advertising and promotion : | HF5823 .B45 2007 c.1 Advertising and promotion : |
Includes bibliographical references and index.
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