Introduction to mass communication : media literacy and culture / Stanley J. Baran.
Material type: TextPublication details: Boston : McGraw-Hill, c2004Edition: Updated media enhanced 3rd edDescription: xxxvi, 529, [42] p. : ill. (some col.), col. maps ; 26 cm. + 2 CD-ROMs (4 3/4 in.)ISBN: 0073025674 (pbk.); 9780073025674 (pbk.); 0072998385 (CD-ROM)Subject(s): Mass media | Mass media and culture | Media literacyDDC classification: 302.23 LOC classification: P90 | .B37 2004Item type | Current library | Collection | Call number | Copy number | Status | Date due | Barcode |
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General Circulation | APIIT Library CD-ROM Shelf | CD-ROM | CD-31-64 (Browse shelf (Opens below)) | 1 | Available (No use restrictions) | 00014259 | |
General Circulation | APIIT Library CD-ROM Shelf | CD-ROM | CD-31-63 (Browse shelf (Opens below)) | 1 | Available (No use restrictions) | 00035172 | |
Staff Circulation | APU Library Open Shelf | Book | P90 .B37 2004 c.1 (Browse shelf (Opens below)) | 1 | Available (No use restrictions) | 00020724 |
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P53.4 .A43 1995 c.1 Language test construction and evaluation / | P87.5 .E45 1990 c.1 NTC's mass media dictionary / | P87.5 .E45 1990 c.2 NTC's mass media dictionary / | P90 .B37 2004 c.1 Introduction to mass communication : | P90 .B37 2006 c.1 Introduction to mass communication : | P90 .B37 2007 c.1 Introduction to mass communication : | P90 .B37 2009 c.3 Mass communication theory : |
Includes bibliographical references and index.
System requirements for accompanying computer discs: For Windows and MacIntosh.
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