Service management and marketing : a customer relationship management approach / Christian Grönroos.
Material type:
TextPublication details: Chichester ; New York : Wiley, c2000Edition: 2nd edDescription: x, 394 p. : ill. ; 25 cmISBN: 0471720348 (pbk.); 9780471720348 (pbk.)Subject(s): Service industries -- Marketing | Customer servicesDDC classification: 658.8 LOC classification: HD9980.5 | .G76 2000Online resources: Contributor biographical information | Publisher description | Table of Contents
| Item type | Current library | Collection | Call number | Copy number | Status | Date due | Barcode |
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APIIT Library Open Shelf | Book | HD9980.5 .G76 2000 c.1 (Browse shelf (Opens below)) | 1 | Lost and Paid for Withdrawn Not for loan (No use restrictions) | ||
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General Circulation
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APU Library Open Shelf | Book | HD9980.5 .G76 2000 c.2 (Browse shelf (Opens below)) | 2 | Available (No use restrictions) | 00010102 |
Includes bibliographical references and index.
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