Asia Pacific University Library catalogue


The new rules of marketing and PR : how to use news releases, blogs, podcasting, viral marketing, and online media to reach your buyers directly / by David Meerman Scott.

By: Scott, David MeermanMaterial type: TextTextPublication details: Hoboken, N.J. : John Wiley & Sons, Inc., c2007Description: xx , 275 p. ; 23 cmISBN: 9780470113455 (hbk.); 0470113456 (hbk.)Subject(s): Internet marketing | Public relationsDDC classification: 658.872 LOC classification: HF5415.1265 | .S36 2007
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Book HF5415.1265 .S36 2007 c.1 (Browse shelf (Opens below)) 1 Available (No use restrictions) 00027954
General Circulation General Circulation APU Library
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Book HF5415.1265 .S36 2007 c.2 (Browse shelf (Opens below)) 2 Available (No use restrictions) 00010809
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HF5415.1265 .M65 2012 c.1 E-marketing : HF5415.1265 .M66 2002 c.1 Market research in the Internet age : HF5415.1265 .M66 2002 c.2 Market research in the Internet age : HF5415.1265 .S36 2007 c.2 The new rules of marketing and PR : HF5415.1265 .S43 2007 c.1 How to win sales & influence spiders : HF5415.1265 .S43 2007 c.2 How to win sales & influence spiders : HF5415.1265 .S52 2010 c.1 Introduction to internet marketing /

Includes index.

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