Services marketing : integrating customer focus across the firm / Valarie A. Zeithaml, Mary Jo Bitner, Dwayne D. Gremler.
Material type: TextPublication details: New York : McGraw-Hill Irwin, c2013Edition: 6th edDescription: xxvii, 642 p. : ill. ; 26 cmISBN: 9780071086967 (pbk.); 007108696X (pbk.)Subject(s): Service industries -- Marketing | Customer services | MarketingDDC classification: 658.8 LOC classification: HD9980.5 | .Z45 2013Online resources: Contributor biographical information | Publisher descriptionItem type | Current library | Collection | Call number | Copy number | Status | Date due | Barcode |
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Staff Circulation | APU Library Open Shelf | Book | HD9980.5 .Z45 2013 c.1 (Browse shelf (Opens below)) | 1 | Missing Withdrawn | 00011291 | |
General Circulation | APU Library Open Shelf | Book | HD9980.5 .Z45 2013 c.2 (Browse shelf (Opens below)) | 2 | Available (No use restrictions) | 00011292 | |
General Circulation | APU Library Open Shelf | Book | HD9980.5 .Z45 2013 c.3 (Browse shelf (Opens below)) | 3 | Available (No use restrictions) | 00011293 |
Includes bibliographical references and index.
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