Destination branding : creating the unique destination proposition / Nigel Morgan and Annette Pritchard, Roger Pride.
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TextPublication details: Amsterdam : Butterworth-Heinemann, c2010Edition: Rev. 2nd edDescription: xxxvii, 314 p. : ill. ; 24 cmISBN: 9781856178204 (pbk.)Subject(s): Advertising -- Tourism | Tourism -- Marketing | Management and Business StudiesDDC classification: 338.47910688 LOC classification: G155.A1 | D47 2010
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APU Library Open Shelf | Book | G155.A1 D47 2010 c.1 (Browse shelf (Opens below)) | 1 | Available (No use restrictions) | 00021446 | |
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APU Library Open Shelf | Book | G155.A1 D47 2010 c.2 (Browse shelf (Opens below)) | 2 | Available (No use restrictions) | 00021447 |
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| G155.A1 C65 2008 c.1 The Tourism Society's dictionary for the tourism industry / | G155.A1 C67 2008 c.1 Contemporary tourism : | G155.A1 C67 2008 c.2 Contemporary tourism : | G155.A1 D47 2010 c.1 Destination branding : | G155.A1 D47 2010 c.2 Destination branding : | G155.A1 E86 2008 c.1 eTourism case studies : | G155.A1 E86 2008 c.2 eTourism case studies : |
Previous ed.: Oxford: Elsevier Butterworth Heinemann, 2004.
Formerly CIP. Uk
Includes bibliographical references and index.
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