Microtrends : the small forces behind tomorrow's big changes / Mark J. Penn ; with E. Kinney Zalesne.
Material type:
TextPublication details: New York : Twelve, c2007Description: xxviii, 608 p. : ill., map ; 17 cmISBN: 9780446536431 (pbk.); 0446536431 (pbk.)Subject(s): Social influence | Social change | United States -- Population -- Social aspectsDDC classification: 303.4973 LOC classification: HB3505 | .P44 2007Online resources: Table of contents only | Publisher description | Contributor biographical information Summary: Pollster Mark Penn argues that the biggest trends in America are microtrends, the smaller trends that go unnoticed or ignored. One million people can create new market for a business, spark a social movement, or effect political change. In 1996, a microtrend identified by Penn ("soccer moms") helped re-elect Clinton. Now, Penn identifies the new microtrends sweeping the world, from Extreme Commuters and Working Retired to Old New Dads, from Bourgeois And Bankrupt to Uptown Tattooed. Highlighting everything from religion to politics, from leisure pursuits to relationships, this book will take the reader deep into the worlds of polling, targeting, and psychographic analysis.--From publisher description.
| Item type | Current library | Collection | Call number | Copy number | Status | Date due | Barcode |
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Staff Circulation
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APU Library Open Shelf | Book | HB3505 .P44 2007 c.1 (Browse shelf (Opens below)) | 1 | Available (No use restrictions) | 00020916 | |
General Circulation
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APU Library Open Shelf | Book | HB3505 .P44 2007 c.2 (Browse shelf (Opens below)) | 2 | Available (No use restrictions) | 00020917 | |
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General Circulation
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APU Library Open Shelf | Book | HB3505 .P44 2007 c.3 (Browse shelf (Opens below)) | 3 | Withdrawn Weeded | 00020918 |
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| HB615 .T86 2006 c.1 Why entrepreneurs should eat bananas : | HB801 .S75 2008 c.1 The Indian consumer : | HB3505 .P44 2007 c.1 Microtrends : | HB3505 .P44 2007 c.2 Microtrends : | HB3505 .P44 2007 c.3 Microtrends : | HB3505 .P46 2007 c.1 Microtrends : | HB3505 .P46 2007 c.2 Microtrends : |
Includes bibliographical references (p. 523-586) and index.
Pollster Mark Penn argues that the biggest trends in America are microtrends, the smaller trends that go unnoticed or ignored. One million people can create new market for a business, spark a social movement, or effect political change. In 1996, a microtrend identified by Penn ("soccer moms") helped re-elect Clinton. Now, Penn identifies the new microtrends sweeping the world, from Extreme Commuters and Working Retired to Old New Dads, from Bourgeois And Bankrupt to Uptown Tattooed. Highlighting everything from religion to politics, from leisure pursuits to relationships, this book will take the reader deep into the worlds of polling, targeting, and psychographic analysis.--From publisher description.
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