The future of the mass audience / W. Russell Neuman.
Material type: TextPublication details: Cambridge [England] ; New York : Cambridge University Press, 1991Description: xiv, 202 p. : ill. ; 23 cmISBN: 0521424046 (pbk.); 9780521424042 (pbk.)Subject(s): Mass media -- Audiences | Mass media -- Technological innovations | Mass media -- Psychological aspectsDDC classification: 302.23 LOC classification: P96.A83 | N48 1991Online resources: Publisher description | Table of contentsItem type | Current library | Collection | Call number | Copy number | Status | Date due | Barcode |
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General Circulation | APU Library Open Shelf | Book | P96.A83 N48 1991 c.1 (Browse shelf (Opens below)) | 1 | Available (No use restrictions) | 00010053 | |
Staff Circulation | APU Library Open Shelf | Book | P96.A83 N48 1991 c.2 (Browse shelf (Opens below)) | 2 | Available (No use restrictions) | 00002090 | |
General Circulation | APU Library Open Shelf | Book | P96.A83 N48 1991 c.3 (Browse shelf (Opens below)) | 3 | Available (No use restrictions) | 00020745 | |
General Circulation | APU Library Open Shelf | Book | P96.A83 N48 1991 c.4 (Browse shelf (Opens below)) | 4 | Withdrawn Weeded | 00020746 |
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P96.A83 M39 1997 c.1 Audience analysis / | P96.A83 M39 1997 c.2 Audience analysis / | P96.A83 M43 2005 c.1 Media audiences / | P96.A83 N48 1991 c.3 The future of the mass audience / | P96.A83 N48 1991 c.4 The future of the mass audience / | P96.A86 Y67 2010 c.3 Reaching audiences : | P96.A86 Y67 2013 c.1 Reaching audiences : |
Includes bibliographical references (p. 179-193) and index.
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