Asia Pacific University Library catalogue


Media literacy / W. James Potter.

By: Potter, W. JamesMaterial type: TextTextPublication details: Los Angeles : Sage Publications, c2008Edition: 4th edDescription: xx, 424 p. : ill. ; 24 cmISBN: 9781412958752 (pbk.); 141295875X (pbk.)Subject(s): Media literacyDDC classification: 302.23 LOC classification: P96.M4 | P68 2008Online resources: Contributor biographical information | Publisher description | Table of contents only
Contents:
Living in the message-saturated world -- Media literacy approach -- Individual's perspective -- Industry perspective on audience -- Children as a special audience -- Proactive perspective on media effects -- Broadening our perspective on media effects -- Development of mass media industries -- The economic game -- The current picture -- Mass media content and reality -- News -- Entertainment -- Advertising -- Mass media interactive games -- Who owns and controls the mass media? -- Privacy -- Piracy -- Violence -- Sports -- Personal strategy for increasing media literacy -- Helping others increase media literacy.
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Item type Current library Collection Call number Copy number Status Date due Barcode
General Circulation General Circulation APU Library
Open Shelf 		Book P96.M4 P68 2008 c.1 (Browse shelf (Opens below)) 1 Available (No use restrictions) 00002084
General Circulation General Circulation APU Library
Open Shelf 		Book P96.M4 P68 2008 c.2 (Browse shelf (Opens below)) 2 Available (No use restrictions) 00002083
General Circulation General Circulation APU Library
Open Shelf 		Book P96.M4 P68 2008 c.3 (Browse shelf (Opens below)) 3 Available (No use restrictions) 00002082
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P96.L34 M37 1995 c.2 Collins COBUILD key words in the media / P96.L34 M37 1995 c.3 Collins COBUILD key words in the media / P96.M4 P68 2008 c.1 Media literacy / P96.M4 P68 2008 c.2 Media literacy / P96.M4 P68 2008 c.3 Media literacy / P96.M4 S55 2008 c.1 Media literacy : P96.M4 S55 2008 c.2 Media literacy :

Includes bibliographical references (p. 394-413) and index.

Living in the message-saturated world -- Media literacy approach -- Individual's perspective -- Industry perspective on audience -- Children as a special audience -- Proactive perspective on media effects -- Broadening our perspective on media effects -- Development of mass media industries -- The economic game -- The current picture -- Mass media content and reality -- News -- Entertainment -- Advertising -- Mass media interactive games -- Who owns and controls the mass media? -- Privacy -- Piracy -- Violence -- Sports -- Personal strategy for increasing media literacy -- Helping others increase media literacy.

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