Asia Pacific University Library catalogue


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241.
Principles of marketing / Philip Kotler, Gary Armstrong.

by Kotler, Philip | Armstrong, Gary (Gary M.).

Edition: 10th ed.Material type: Text Text; Format: print ; Literary form: Not fiction Publication details: Upper Saddle River, N.J. : Pearson/Prentice Hall, c2004Availability: Items available for loan: APU LibraryCall number: HF5415 .K68 2004 c.2 (2).

242.
Principles of marketing / Philip Kotler, Gary Armstrong.

by Kotler, Philip | Armstrong, Gary (Gary M.).

Edition: 11th int. ed.Material type: Text Text; Format: print ; Literary form: Not fiction Publication details: Upper Saddle River, N.J. : Pearson Prentice Hall, c2006Online access: Table of contents Availability: Items available for loan: APU LibraryCall number: HF5415 .K68 2006 c.1 (2).

243.
High integrity software : the Spark approach to safety and security / John Barnes with Praxis Critical Systems Limited.

by Barnes, J. G. P.

Material type: Text Text; Format: print ; Literary form: Not fiction Publication details: London ; Pearson Education, c2003Availability: Items available for loan: APU LibraryCall number: QA76.76.R44 B37 2003 c.2 (2), APIIT LibraryCall number: CD-35-27 (2).

244.
Software engineering / Ian Sommerville.

by Sommerville, Ian, 1951-.

Edition: 9th int. bed.Material type: Text Text; Format: print ; Literary form: Not fiction Publication details: Boston : Pearson, c2011Availability: Items available for loan: APU LibraryCall number: QA76.758 .S66 2011 c.1 (6).

245.
Object-oriented software engineering : Using UML, patterns, and Java / Bernd Bruegge & Allen H. Dutoit.

by Bruegge, Bernd | Dutoit, Allen H.

Edition: 2nd int. ed.Material type: Text Text; Format: print ; Literary form: Not fiction Publication details: Upper Saddle River, NJ. ; Pearson Education International, c2004Availability: Items available for loan: APU LibraryCall number: QA76.64 .B78 2004 c.1 (1). Lost (1).

246.
Services marketing : people, technology, strategy / Christopher Lovelock, Jochen Wirtz.

by Lovelock, Christopher H | Wirtz, Jochen.

Edition: 6th ed.Material type: Text Text; Format: print ; Literary form: Not fiction Publication details: Upper Saddle River, N.J. : Pearson/Prentice Hall, c2007Availability: Items available for loan: APU LibraryCall number: HF5415.13 .L68 2007 c.1 (4). Withdrawn (1). Damaged (1).

247.
Marketing research : an applied orientation / Naresh K. Malhotra.

by Malhotra, Naresh K.

Edition: 6th global ed.Material type: Text Text; Format: print ; Literary form: Not fiction Publication details: Upper Saddle River, N.J. ; London : Pearson Education, c2010Availability: Items available for loan: APU LibraryCall number: HF5415.2 .M35 2010 c.4 (4). Checked out (1).

248.
Fundamentals of software engineering / Carlo Ghezzi, Mehdi Jazayeri, Dino Mandrioli.

by Ghezzi, Carlo | Jazayeri, Mehdi | Mandrioli, Dino.

Edition: 2nd int. ed.Material type: Text Text Publication details: Upper Saddle River, N.Jj : London : Prentice Hall ; Pearson Education, c2003Availability: Items available for loan: APU LibraryCall number: QA76.758 .G44 2003 c.2 (3).

249.
Best practice cases in branding : lessons from the world's strongest brands / Kevin Lane Keller.

by Keller, Kevin Lane, 1956-.

Edition: 3rd ed.Material type: Text Text; Format: print ; Literary form: Not fiction Publication details: Upper Saddle River, N.J. : Pearson Prentice Hall, c2008Availability: Items available for loan: APU LibraryCall number: HD69.B7 K45 2008 c.1 (1).

250.
Strategic brand management : building, measuring, and managing brand equity / Kevin Lane Keller.

by Keller, Kevin Lane, 1956-.

Edition: 3rd ed.Material type: Text Text; Format: print ; Literary form: Not fiction Publication details: Upper Saddle River, NJ : Pearson/Prentice Hall, c2008Availability: Items available for loan: APU LibraryCall number: HD69.B7 K45 2008 c.2 (3). Withdrawn (1).

251.
Calculus with applications / Margaret L. Lial, Raymond N. Greenwell, Nathan P. Ritchey.

by Lial, Margaret L | Greenwell, Raymond N | Ritchey, Nathan P.

Edition: 10th int. ed. Material type: Text Text; Format: print ; Literary form: Not fiction Publication details: Boston : Pearson Addison Wesley, 2012Availability: Items available for loan: APU LibraryCall number: QA303.2 .L53 2012 c.2 (2).

252.
The marketing research process / Len Tiu Wright and Margaret Crimp.

by Wright, Len Tiu | Crimp, Margaret.

Edition: 5th ed.Material type: Text Text; Format: print ; Literary form: Not fiction Publication details: New York : Pearson Education, 2000Availability: Items available for loan: APU LibraryCall number: HF5415.2 .W75 2000 c.1 (1).

253.
Consumer behavior / Leon G. Schiffman, Leslie Lazar Kanuk.

by Schiffman, Leon G | Kanuk, Leslie Lazar.

Edition: 9th ed.Material type: Text Text; Format: print ; Literary form: Not fiction Publication details: Upper Saddle River, N.J. : Pearson Prentice Hall, c2007Availability: Items available for loan: APU LibraryCall number: HF5415.32 .S35 2007 c.1 (7). Withdrawn (1).

254.
Consumer behavior / Leon G. Schiffman, Leslie Lazar Kanuk ; in collaboration with Joseph Wisenblit.

by Schiffman, Leon G | Kanuk, Leslie Lazar | Wisenblit, Joseph.

Edition: 10th ed.Material type: Text Text; Format: print ; Literary form: Not fiction Publication details: Upper Saddle River, N.J. : Pearson Education/Prentice Hall, c2010Availability: Items available for loan: APU LibraryCall number: HF5415.32 .S35 2010 c.2 (2).

255.
Consumer behavior : buying, having, and being / Michael R. Solomon.

by Solomon, Michael R.

Edition: 7th int. ed.Material type: Text Text; Format: print ; Literary form: Not fiction Publication details: Upper Saddle River, N.J. : Pearson Prentice Hall, c2007Availability: Items available for loan: APU LibraryCall number: HF5415.32 .S65 2007 c.2 (2).

256.
E-marketing / Judy Strauss, Raymond Frost.

by Strauss, Judy | Frost, Raymond, 1960-.

Edition: 5th ed. Material type: Text Text; Format: print ; Literary form: Not fiction Publication details: London : Pearson Prentice Hall, 2009Availability: Items available for loan: APU LibraryCall number: HF5415 .S77 2009 c.2 (11). Withdrawn (1). Lost (1).

257.
Electronic commerce 2002 : a managerial perspective / Efraim Turban ... [et al.].

by Turban, Efraim.

Edition: [2nd ed.], Int. ed.Material type: Text Text Publication details: Upper Saddle River, N.J. : [Great Britain] : Prentice Hall ; Pearson Education, c2002Availability: Items available for loan: APU LibraryCall number: HF5548.32 .T87 2002 c.1 (1). Damaged (1).

258.
Global marketing / Warren J. Keegan, Mark C. Green.

by Keegan, Warren J | Green, Mark C.

Edition: 5th ed.Material type: Text Text; Format: print ; Literary form: Not fiction Publication details: London : Pearson Prentice Hall, c2008Availability: Items available for loan: APU LibraryCall number: HF1416 .K44 2008 c.2 (5).

259.
Retail management : a strategic approach / Barry Berman, Joel R. Evans.

by Berman, Barry | Evans, Joel R.

Edition: 10th ed.Material type: Text Text; Format: print ; Literary form: Not fiction Publication details: Upper Saddle River, NJ : Pearson/Prentice Hall, c2007Availability: Items available for loan: APU LibraryCall number: HF5429 .B45 2007 c.4 (5). Lost (1).

260.
E-business & e-commerce management : strategy, implementation and practice / Dave Chaffey.

by Chaffey, Dave, 1963-.

Edition: 5th ed.Material type: Text Text; Format: print ; Literary form: Not fiction Publication details: Harlow, England ; New York : Pearson/Financial Times Prentice Hall, 2011Other title: E-business and e-commerce management.Availability: Items available for loan: APU LibraryCall number: HF5548.32 .C43 2011 c.1 (5). Lost (1).