Asia Pacific University Library catalogue


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521.
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ELECTRONIC WORD-OF-MOUTH IN INSTAGRAM: AN EXPLORATION STUDY OF COMMUNICATION DRIVERS OF OPINION LEADERS AND OPINION SEEKERS AMONG MILLENIALS IN ASHGABAT, TURKMENISTAN / JAHAN BABAYEVA.

by JAHAN BABAYEVA (TP040745) | Dr. Ravindra Kumar Perumal [Supervisor.].

Material type: Text Text; Format: print ; Literary form: Not fiction Publication details: Kuala Lumpur : Asia Pacific University, 2017Dissertation note: A dissertation submitted in fulfilment of the requirements for the award of Master of Science in International Business Communication (UCMF1610IBC). Availability: Items available for reference: APU Library Not for loanCall number: PM-28-31 (1). :

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522.
Great answers to tough questions at work / Michael Dodd.

by Dodd, Michael, 1958-.

Material type: Text Text; Format: print ; Literary form: Not fiction Publication details: Hoboken : Capstone, 2016Availability: Items available for loan: APU LibraryCall number: HF5718 .D63 2016 c.4 (1). Items available for reference: APU Library ProcessingCall number: HF5718 .D63 2016 c.1 (2). Checked out (1).

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523.
Mass communication : living in a media world / Ralph E. Hanson, University of Nebraska at Kearney.

by Hanson, Ralph E.

Edition: 6th ed.Material type: Text Text; Format: print ; Literary form: Not fiction Publication details: Los Angeles : Sage, [2017]Availability: Items available for reference: APU Library ProcessingCall number: P90 .H36 2017 c.1 (1). :

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524.
Advertising and promotion : an integrated marketing communications perspective / George E. Belch & Michael A. Belch.

by Belch, George E | Belch, Michael A.

Edition: 11th ed. ; Int. ed.Material type: Text Text; Format: print ; Literary form: Not fiction Publication details: New York, NY : McGraw-Hill Education, [2018]Availability: Items available for loan: APU LibraryCall number: HF5823 .B45 2018 c.2 (1). Items available for reference: APU Library ProcessingCall number: HF5823 .B45 2018 c.1 (1).

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525.
Strategic advertising management / Larry Percy, Richard Rosenbaum-Elliott.

by Percy, Larry | Elliott, Richard H.

Edition: 5th ed.Material type: Text Text; Format: print ; Literary form: Not fiction Publication details: Oxford, United Kingdom : Oxford University Press, [2016]Availability: Items available for loan: APU LibraryCall number: HF5438.5 .P47 2016 c.1 (2).

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526.
Presto sketching : the magic of simple drawing for brilliant product thinking and design / Ben Crothers.

by Crothers, Ben.

Edition: 1st ed.Material type: Text Text; Format: print ; Literary form: Not fiction Publication details: Sebastopol, CA : O'Reilly Media, Inc., 2017Other title: Magic of simple drawing for brilliant product thinking and design.Availability: Items available for reference: APU Library ProcessingCall number: NC730 .C76 2017 c.1 (2). :

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527.
Optical communication systems: transmission and networking / Hasan Fahmi Hasan, Alyaa Asaad, Vanye Zira.

by Hasan Fahmi Hasan | [ Alyaa Asaad.] | Vanye Zira.

Material type: Text Text; Format: print ; Literary form: Not fiction Publication details: Mauritius : LAP LAMBERT Academic Publishing, 2018Availability: Items available for loan: APU LibraryCall number: HD9696.L353 H37 2018 c.1 (1).

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528.
Wireless communications / Rishabh Anand Mehta.

by Mehta, Rishabh Anand.

Material type: Text Text; Format: print ; Literary form: Not fiction Publication details: New Delhi : S. Chand & Co Ltd, 2012Availability: Items available for loan: APU LibraryCall number: TK5103.2 .M44 2012 c.1 (1).

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529.
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A STUDY ON THE INFLUENCE OF EFFECTIVE COMMUNICATION ON JOB PERFORMANCE IN TANZANIA BROADCASTING CORPORATION (tbc) DAR-ES-SALAAM TANZANIA / CATHERINE CORNEL NYONI.

by CATHERINE CORNEL NYONI (TP044217) | Ms Rahilah Ahmad [Supervisor.].

Material type: Text Text; Format: print ; Literary form: Not fiction Publication details: Kuala Lumpur : Asia Pacific University, 2017Dissertation note: A dissertation submitted in fulfillment of the requirements for the award of the degree of Master of Science in International Business Communications (UCMF1701IBC). Availability: Items available for reference: APU Library Not for loanCall number: PM-29-37 (1). :

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530.
Advertising, promotion, and other aspects of integrated marketing communications / Terence A. Shimp, J. Craig Andrews.

by Shimp, Terence A | Andrews, J. Craig.

Edition: 10th ed. , student ed.Material type: Text Text; Format: print ; Literary form: Not fiction Publication details: Australia : Cengage, [2018]Availability: Items available for loan: APU LibraryCall number: HF5415.123 .S55 2018 c.1 (1).

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531.
Visual communication : images with messages / Paul Martin Lester.

by Lester, Paul Martin.

Edition: 7th ed.Material type: Text Text; Format: print ; Literary form: Not fiction Publication details: Dallas, Texas : WritingForTextbooks, [2018]Availability: Items available for loan: APU LibraryCall number: P93.5 .L47 2018 c.1 (1).

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532.
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THE FACTORS CONTRIBUTING TO EFFECTIVE COMMUNICATION AMONG EMPLOYEES IN PRIVATE SECTOR IN CHITTAGONG, BANGLADESH / SADAF FABLIHA.

by SADAF FABLIHA (TP044737) | Ms. Seetha Nesaratnam [Supervisor.].

Material type: Text Text; Format: print ; Literary form: Not fiction Publication details: Kuala Lumpur : Asia Pacific University, 2018Dissertation note: A dissertation submitted in partial fulfilment of the requirements of Staffordshire University for the degree of Master in Business Administration (UCMF1702MBA). Availability: Items available for reference: APU Library Not for loanCall number: PM-29-63 (1). :

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533.
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EFFECTIVENESS OF SALES PROMOTION AS A MARKETING COMMUNICATION TOOL ON CONSUMER PURCHASING DECISION TO USE GRAB SERVICE IN KUALA LUMPUR / ERTHA KUSUMA WARDANNI.

by ERTHA KUSUMA WARDANNI (TP044166) | Ms. Thenmozly Pandurengan [Supervisor.].

Material type: Text Text; Format: print ; Literary form: Not fiction Publication details: Kuala Lumpur : Asia Pacific University, 2017Dissertation note: A thesis submitted in fulfillment of the requirements for the award of the degree of M.Sc. in Global Marketing Management (UCMF1701GMM) Availability: Items available for reference: APU Library Not for loanCall number: PM-29-82 (1). :

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534.
Design is storytelling / Ellen Lupton.

by Lupton, Ellen.

Material type: Text Text; Format: print ; Literary form: Not fiction Publication details: New York : Cooper Hewitt, 2017Availability: Items available for reference: APU Library ProcessingCall number: NK1520 .L87 2017 c.1 (2). :

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535.
Visual thinking : empowering people & organizations through visual collaboration / Willemien Brand.

by Brand, Willemien.

Material type: Text Text; Format: print ; Literary form: Not fiction Publication details: Amsterdam, The Netherlands : BIS Publishers, [2017]Availability: Items available for reference: APU Library ProcessingCall number: HD30.3 .B73 2017 c.2 (2). :

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536.
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WIRELESS NETWORK DETECTOR WITH NOTIFICATION / SAW MENG HOW.

by SAW MENG HOW (TP035110) | Mr. David Tan Gei Kar [Supervisor.].

Material type: Text Text; Literary form: Not fiction Publication details: Kuala Lumpur : Asia Pacific University, 2018Dissertation note: A project submitted in partial fulfillment of the requirement of Asia Pacific University of Technology and Innovation for the Degree of B.Sc (Hons) in Information Technology with specialism in Network Computing (UC3F1706IT(NC)). Availability: Items available for reference: APU Library Not for loanCall number: PG-21-0024 (1). :

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537.
Modern digital and analog communication systems / B.P. Lathi, Zhi Ding; adapted by Hari M. Gupta.

by Lathi, B. P. (Bhagwandas Pannalal) | Ding, Zhi.

Edition: 4th ed. ; South Asia ed.Material type: Text Text; Format: print ; Literary form: Not fiction Publication details: India : Oxford University Press, c2017Availability: Items available for loan: APU LibraryCall number: TK5101 .L38 2017 c.1 (2).

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538.
Advancing research methods with new technologies / Natalie Sappleton [editor].

by Sappleton, Natalie [editor of compilation.].

Series: Premier reference sourceMaterial type: Text Text; Format: print ; Literary form: Not fiction Publication details: Hershey PA :\ Information Science Reference, [2013]; ©2013Availability: Items available for loan: APU LibraryCall number: Q224 .A34 2013 c.1 (2).

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539.
The future of advertising, marketing and digital media / Agustin Medina.

by Medina, Agustin.

Material type: Text Text; Format: print ; Literary form: Not fiction Publication details: [S.l.] : Createspace Independent Pub., 2017Availability: Items available for reference: APU Library ProcessingCall number: HF5823 .M43 2017 c.1 (2). :

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540.
Culture and communication : an introduction / James M. Wilce.

by Wilce, James MacLynn, 1953-.

Material type: Text Text; Format: print ; Literary form: Not fiction Publication details: University of Cambridge : Cambridge, [2017]Availability: Items available for loan: APU LibraryCall number: P94.6 .W55 2017 c.1 (2).

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