Asia Pacific University Library catalogue


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681.
Strategic brand management : building, measuring, and managing brand equity / Kevin Lane Keller.

by Keller, Kevin Lane, 1956-.

Edition: 3rd ed.Material type: Text Text; Format: print ; Literary form: Not fiction Publication details: Upper Saddle River, NJ : Pearson/Prentice Hall, c2008Availability: Items available for loan: APU LibraryCall number: HD69.B7 K45 2008 c.2 (3). Withdrawn (1).

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682.
Open systems interconnection / Gary Dickson, Alan Lloyd.

by Dickson, Gary | Lloyd, Alan.

Series: Prentice Hall series in computer and digital communicationsMaterial type: Text Text; Format: print ; Literary form: Not fiction Publication details: New York : Prentice Hall, c1992Availability: Items available for loan: APU LibraryCall number: TK5105.5 .D53 1992 c.1 (2).

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683.
Executable UML : how to build class models / Leon Starr.

by Starr, Leon.

Material type: Text Text; Format: print ; Literary form: Not fiction Publication details: Upper Saddle River, NJ Prentice Hall, c2002Availability: Items available for loan: APU LibraryCall number: QA76.76.D47 S73 2002 c.1 (1).

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684.
Asian branding : a great way to fly / Ian Batey.

by Batey, Ian.

Material type: Text Text Publication details: Singapore ; London : Prentice Hall, 2002Availability: Items available for loan: APU LibraryCall number: HD69.B7 B38 2002 c.1 (2).

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685.
Marketing research / Alvin C. Burns, Ronald F. Bush.

by Burns, Alvin C | Bush, Ronald F.

Edition: 2nd ed.Material type: Text Text; Format: print ; Literary form: Not fiction Publication details: Upper Saddle River, N.J. : Prentice Hall, c1998Availability: Items available for loan: APU LibraryCall number: HF5415.2 .B87 1998 c.1 (2). Damaged (1).

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686.
Marketing research / Alvin C. Burns, Ronald F. Bush.

by Burns, Alvin C | Bush, Ronald F.

Edition: 3rd int. ed.Material type: Text Text; Format: print ; Literary form: Not fiction Publication details: Upper Saddle River, N.J. : Prentice Hall, c2000Availability: Items available for loan: APU LibraryCall number: HF5415.2 .B87 2000 c.1 (3).

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687.
Marketing research / Alvin C. Burns, Ronald F. Bush.

by Burns, Alvin C | Bush, Ronald F.

Edition: 3rd ed.Material type: Text Text; Format: print ; Literary form: Not fiction Publication details: Upper Saddle River, N.J. : Prentice Hall, c2000Availability: Items available for loan: APU LibraryCall number: HF5415.2 .B87 2000 c.1 (2), APIIT LibraryCall number: CD-22-37 (1).

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688.
Marketing research : online research applications / Alvin C. Burns, Ronald F. Bush.

by Burns, Alvin C | Bush, Ronald F.

Edition: 4th ed.Material type: Text Text; Format: print ; Literary form: Not fiction Publication details: Upper Saddle River, N.J. : Prentice Hall, c2003Availability: Items available for loan: APU LibraryCall number: HF5415.2 .B87 2003 c.1 (2).

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689.
The essence of marketing research / Peter M. Chisnall.

by Chisnall, Peter M.

Series: The Essence of management seriesMaterial type: Text Text; Format: print ; Literary form: Not fiction Publication details: New Delhi : Prentice Hall of India Private Limited, 1991Availability: Items available for loan: APU LibraryCall number: HF5415.2 .C45 1991 c.1 (1).

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690.
DHCP : a guide to dynamic TCP/IP network configuration / Berry Kercheval.

by Kercheval, Berry.

Series: Prentice Hall series in computer networking and distributed systemsMaterial type: Text Text; Format: print ; Literary form: Not fiction Publication details: Upper Saddle River, NJ : Prentice Hall PTR, c1999Availability: Items available for loan: APU LibraryCall number: TK5105.585 .K47 1999 c.1 (1).

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691.
Marketing research : an applied orientation / Naresh K. Malhotra.

by Malhotra, Naresh K.

Edition: 2nd ed.Material type: Text Text; Format: print ; Literary form: Not fiction Publication details: Upper Saddle River, N.J. : Prentice Hall, c1996Availability: Items available for loan: APU LibraryCall number: HF5415.2 .M35 1996 c.1 (1).

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692.
Marketing management / Russell S. Winer.

by Winer, Russell S.

Edition: 2nd ed., Int. ed.Material type: Text Text; Format: print ; Literary form: Not fiction Publication details: Upper Saddle River, NJ : Prentice Hall, c2004Availability: Items available for loan: APU LibraryCall number: HF5415.13 .W56 2004 c.1 (1).

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693.
Understanding OSI applications / Colin I'Anson and Adrian Pell.

by I'Anson, Colin | Pell, Adrian.

Material type: Text Text; Format: print ; Literary form: Not fiction Publication details: Englewood Cliffs, N.J. : PTR Prentice Hall, c1993Availability: Items available for loan: APU LibraryCall number: TK5105.5 .I26 1993 c.1 (1).

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694.
Essential WAP for Web professionals / Damon Hougland, Khurram Zafar.

by Hougland, Damon | Zafar, Khurram.

Series: Essential seriesMaterial type: Text Text; Format: print ; Literary form: Not fiction Publication details: Upper Saddle River, NJ : Prentice Hall, 2001Availability: Items available for loan: APU LibraryCall number: TK5105.5865 .H68 2001 c.1 (2).

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695.
Software engineering : a programming approach / Doug Bell, Ian Morrey, John Pugh.

by Bell, Doug, 1944- | Morrey, Ian, 1948- | Pugh, John R, 1950-.

Edition: 2nd ed.Material type: Text Text; Format: print ; Literary form: Not fiction Publication details: New York : Prentice Hall, c1992Availability: Items available for loan: APU LibraryCall number: QA76.758 .B45 1992 c.2 (2).

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696.
The marketing research process / Margaret Crimp and Len Tiu Wright.

by Wright, Len Tiu | Crimp, Margaret. Marketing research process.

Edition: 4th ed.Material type: Text Text Publication details: London : Prentice Hall, 1995Availability: Items available for loan: APU LibraryCall number: HF5415.2 .W75 1995 c.1 (2). Withdrawn (4).

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697.
BizTalk : implementing business-to-business e-commerce / James G. Kobielus.

by Kobielus, James G.

Series: Prentice Hall PTR Microsoft technologies seriesMaterial type: Text Text; Format: print ; Literary form: Not fiction Publication details: Upper Saddle River, NJ : Prentice Hall, [c2001]Availability: Items available for loan: APU LibraryCall number: HF5548.32 .K63 2001 c.1 (2).

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698.
Consumer behavior and managerial decision making / Frank R. Kardes.

by Kardes, Frank R.

Edition: 2nd ed.Material type: Text Text; Format: print ; Literary form: Not fiction Publication details: Upper Saddle River, N.J. : Prentice Hall, c2002Availability: Items available for loan: APU LibraryCall number: HF5415.3 .K37 2002 c.1 (5).

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699.
Data warehousing and e-commerce / William J. Lewis.

by Lewis, William J.

Material type: Text Text; Format: print ; Literary form: Not fiction Publication details: Upper Saddle River, NJ : Prentice Hall PTR, c2001Availability: Items available for loan: APU LibraryCall number: QA76.9.D37 L49 2001 c.1 (2).

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700.
Consumer behavior / John C. Mowen, Michael Minor.

by Mowen, John C | Minor, Michael, 1950-.

Edition: 5th ed.Material type: Text Text; Format: print ; Literary form: Not fiction Publication details: Upper Saddle River, N.J. : Prentice-Hall, c1998Availability: Items available for loan: APU LibraryCall number: HF5415.32 .M69 1998 c.1 (1).

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