Asia Pacific University Library catalogue


The innovation secrets of Steve Jobs : insanely different : principles for breakthrough success / Carmine Gallo.

By: Gallo, CarmineMaterial type: TextTextPublication details: New York : McGraw-Hill, c2011Description: xiii, 241 p. : ill. ; 24 cmISBN: 9780071748759 (hbk.); 007174875X (hbk.)Subject(s): Jobs, Steve, 1955-2011 | New products | Creative thinking | Technological innovations | Success in businessDDC classification: 658.4063 LOC classification: HF5415.153 | .G35 2011
Contents:
What would Steve do? -- Follow your heart -- Think differently about your career -- Inspire evangelists -- Think differently about your vision -- Seek out new experiences -- Think differently about how you think -- See genius in their craziness -- Think differently about your customers -- Simplicity is the ultimate sophistication -- Think differently about design -- We're here to help you grow -- Think differently about your brand experience -- The world's greatest corporate storyteller -- Think differently about your story -- One more thing--don't let the bozos get you down.
Summary: Presents a guide to business success based on the career and innovations of Steve Jobs.
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Open Shelf 		Book HF5415.153 .G35 2011 c.1 (Browse shelf (Opens below)) 1 Available (No use restrictions) 00026986

Includes bibliographical references (p. 233-234) and index.

What would Steve do? -- Follow your heart -- Think differently about your career -- Inspire evangelists -- Think differently about your vision -- Seek out new experiences -- Think differently about how you think -- See genius in their craziness -- Think differently about your customers -- Simplicity is the ultimate sophistication -- Think differently about design -- We're here to help you grow -- Think differently about your brand experience -- The world's greatest corporate storyteller -- Think differently about your story -- One more thing--don't let the bozos get you down.

Presents a guide to business success based on the career and innovations of Steve Jobs.

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