Asia Pacific University Library catalogue


Powers of persuasion : the inside story of British advertising : 1951-2000 / Winston Fletcher.

By: Fletcher, WinstonMaterial type: TextTextPublication details: Oxford ; New York : Oxford University Press, 2008Description: 288 p., [16] p. of plates : col. ill. ; 25 cmISBN: 9780199228010 (hbk.)Subject(s): Advertising -- Great Britain -- History -- 20th centuryDDC classification: 659.10941 LOC classification: HF5813.G7 | F64 2008
Contents:
1951 : watershed year -- Antecedents : look back in wonder -- The nineteen fifties : the television upheaval -- The nineteen sixties : 'you've never had it so good' -- The nineteen seventies : Britain takes the lead -- The nineteen eighties : Brits buy up the business -- The nineteen nineties : recession and globalization -- Crystal balling : peering into a cloudy future.
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Item type Current library Collection Call number Copy number Status Date due Barcode
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Open Shelf APIIT 		Book HF5813.G7 F64 2008 c.1 (Browse shelf (Opens below)) 1 Available 00033327

Includes bibliographical references (p. [256]-265) and index.

1951 : watershed year -- Antecedents : look back in wonder -- The nineteen fifties : the television upheaval -- The nineteen sixties : 'you've never had it so good' -- The nineteen seventies : Britain takes the lead -- The nineteen eighties : Brits buy up the business -- The nineteen nineties : recession and globalization -- Crystal balling : peering into a cloudy future.

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