Getting it right the second time : how American ingenuity transformed forty-nine marketing failures into some of our most successful products / Michael Gershman.
Material type:
TextPublication details: Reading, Mass. : Addison-Wesley Pub. Co., c1990Description: xviii, 270 p. ; 24 cmISBN: 0201550822 (hbk.); 9780201550825 (hbk.)Subject(s): Marketing -- United States -- Case studies | Brand name products -- United States -- Marketing -- Case studiesDDC classification: 658.800973 LOC classification: HF5415 | .G47 1990
| Item type | Current library | Collection | Call number | Copy number | Status | Date due | Barcode |
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General Circulation
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APU Library Open Shelf | Book | HF5415 .G47 1990 c.1 (Browse shelf (Opens below)) | 1 | Available (No use restrictions) | 00027613 |
Includes bibliographical references (p. 257-262) and index.
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