The new strategic brand management : creating and sustaining brand equity long term / Jean-Noël Kapferer.
Material type:
TextPublication details: London ; Philadelphia : Kogan Page, 2008Edition: 4th ed., New edDescription: xv, 560 p. : ill. ; 25 cmISBN: 9780749450854 (pbk.); 0749450851 (pbk.)Subject(s): Brand name products -- ManagementDDC classification: 658.8343 LOC classification: HD69.B7 | K37 2008
| Item type | Current library | Collection | Call number | Copy number | Status | Date due | Barcode |
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General Circulation
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APU Library Open Shelf | Book | HD69.B7 K37 2008 c.1 (Browse shelf (Opens below)) | 1 | Available (No use restrictions) | 00010667 | |
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General Circulation
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APU Library Open Shelf | Book | HD69.B7 K37 2008 c.2 (Browse shelf (Opens below)) | 2 | Available (No use restrictions) | 00032121 | |
Staff Circulation
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APU Library Open Shelf | Book | HD69.B7 K37 2008 c.3 (Browse shelf (Opens below)) | 3 | Available (No use restrictions) | 00032122 |
Includes bibliographical references (p. [531]-544) and index.
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