Asia Pacific University Library catalogue


Chinese marketing practices : an introduction / edited by G. Radha Krishna.

Contributor(s): Radha Krishna, GMaterial type: TextTextSeries: ICFAI booksPublication details: Hyderabad, India : ICFAI University Press, c2006Description: vii, 212 p. : ill. ; 23 cmISBN: 8131404226 (pbk.); 9788131404225 (pbk.)Subject(s): Retail trade -- China | Marketing -- China | -- China Economic conditions -- 2000-DDC classification: 658.8 LOC classification: HF5429.6.C6 | C45 2006
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Includes case studies.

Includes bibliographical references and index.

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