Asia Pacific University Library catalogue


Exploring strategy / Gerry Johnson, Richard Whittington, Kevan Scholes ; with the assistance of Steve Pyle.

By: Johnson, GerryContributor(s): Scholes, Kevan | Johnson, Gerry. Exploring corporate strategy | Whittington, Richard, 1958-Material type: TextTextPublication details: Harlow : Financial Times Prentice Hall, c2011Edition: 9th edDescription: xxix, 562 p. : ill. ; 27 cmISBN: 9780273732020 (pbk.); 9780273735496 (pbk.)Other title: Exploring strategy : text & casesSubject(s): Strategic planning | Business planningDDC classification: 658.4012 LOC classification: HD30.28 | .J64 2011Summary: This title includes coverage of key topic areas in this fast-moving discipline such as internationalization, mergers, innovation and entrepreneurship, and corporate strategy and diversification. It is written for students of strategic management at all levels.
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Includes bibliographical references and index.

This title includes coverage of key topic areas in this fast-moving discipline such as internationalization, mergers, innovation and entrepreneurship, and corporate strategy and diversification. It is written for students of strategic management at all levels.

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