The new rules of marketing and PR : how to use news releases, blogs, podcasting, viral marketing, and online media to reach your buyers directly / by David Meerman Scott.
Material type:
TextPublication details: Hoboken, N.J. : John Wiley & Sons, Inc., c2007Description: xx , 275 p. ; 23 cmISBN: 9780470113455 (hbk.); 0470113456 (hbk.)Subject(s): Internet marketing | Public relationsDDC classification: 658.872 LOC classification: HF5415.1265 | .S36 2007
| Item type | Current library | Collection | Call number | Copy number | Status | Date due | Barcode |
|---|---|---|---|---|---|---|---|
General Circulation
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APU Library Open Shelf | Book | HF5415.1265 .S36 2007 c.1 (Browse shelf (Opens below)) | 1 | Available (No use restrictions) | 00027954 | |
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General Circulation
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APU Library Open Shelf | Book | HF5415.1265 .S36 2007 c.2 (Browse shelf (Opens below)) | 2 | Available (No use restrictions) | 00010809 |
Includes index.
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