The practice of market and social research : an introduction / Yvonne McGivern.
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TextPublication details: New York : Financial Times Prentice Hall, 2003Description: xx, 390 p. : ill. ; 24 cmISBN: 027365506X (pbk.); 9780273655060 (pbk.)Subject(s): Marketing research -- Methodology | Social sciences -- Research -- MethodologyDDC classification: 001.4 LOC classification: HF5415.2 | .M34 2003
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Includes bibliographical references (p. 375-379) and index.
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