Asia Pacific University Library catalogue


Strategy : a view from the top (an executive perspective) / Cornelis A. de Kluyver, John A. Pearce II.

By: De Kluyver, Cornelis AContributor(s): Pearce, John AMaterial type: TextTextPublication details: Upper Saddle River, N.J. : Pearson Prentice Hall, c2012Edition: 4th edDescription: xx, 211 p. : ill. ; 24 cmISBN: 9780132145626 (pbk.); 0132145626 (pbk.)Subject(s): Executives | Leadership | ManagementDDC classification: 658.4012 LOC classification: HD38.2 | .D45 2012
Contents:
What is strategy? -- Strategy and performance -- Analyzing the external strategic environment -- Analyzing an industry -- Analyzing an organization's strategic resource base -- Formulating business unit strategy -- Business unit strategy : contexts and special dimensions -- Global strategy formulation -- Corporate strategy : shaping the portfolio -- Corporate strategy : managing the portfolio.
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Item type Current library Collection Call number Copy number Status Date due Barcode
Staff Circulation Staff Circulation APU Library
Open Shelf 		Book HD38.2 .D45 2012 c.1 (Browse shelf (Opens below)) 1 Available (No use restrictions) 00026184
General Circulation General Circulation APU Library
Open Shelf 		Book HD38.2 .D45 2012 c.2 (Browse shelf (Opens below)) 2 Available (No use restrictions) 00026182
General Circulation General Circulation APU Library
Open Shelf 		Book HD38.2 .D45 2012 c.3 (Browse shelf (Opens below)) 3 Available (No use restrictions) 00026183

Includes bibliographical references and index.

What is strategy? -- Strategy and performance -- Analyzing the external strategic environment -- Analyzing an industry -- Analyzing an organization's strategic resource base -- Formulating business unit strategy -- Business unit strategy : contexts and special dimensions -- Global strategy formulation -- Corporate strategy : shaping the portfolio -- Corporate strategy : managing the portfolio.

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