Asia Pacific University Library catalogue


Global business strategy : Asian perspective / Hwy-Chang Moon.

By: Hwy-chang MoonMaterial type: TextTextPublication details: Singapore ; Hackensack, NJ : World Scientific, c2010Description: x, 336 p. : ill. ; 24 cmISBN: 9789814273190 (hbk.); 9814273198 (hbk.)Subject(s): International business enterprises -- Asia | International business enterprises -- Management | Business planning -- AsiaDDC classification: 658.4012 LOC classification: HD62.4 | .M89 2010
Contents:
The basics of strategy -- Alternative business models -- Applications of business models to non-business areas -- Extension of generic strategy -- New models for business strategy -- Measuring and forecasting -- Global perspectives on strategy -- Developing and extending analytical models -- The grand debate over standardization strategy -- All together now -- Dynamic perspectives on globalization.
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Open Shelf 		Book HD62.4 .M89 2010 c.1 (Browse shelf (Opens below)) 1 Available (No use restrictions) 00026382

Includes bibliographical references and index.

The basics of strategy -- Alternative business models -- Applications of business models to non-business areas -- Extension of generic strategy -- New models for business strategy -- Measuring and forecasting -- Global perspectives on strategy -- Developing and extending analytical models -- The grand debate over standardization strategy -- All together now -- Dynamic perspectives on globalization.

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