Interactive services marketing / Raymond P. Fisk, Stephen J. Grove, Joby John.
Material type:
TextPublication details: Boston : Houghton Mifflin, c2008Edition: 3rd edDescription: xxiv, 276 p. : ill. ; 26 cmISBN: 9780618641802 (pbk.); 0618641807 (pbk.)Subject(s): Service industries -- Marketing | Service industries -- ManagementDDC classification: 658.8 LOC classification: HD9980.5 | .F57 2008Online resources: Table of contents only
| Item type | Current library | Collection | Call number | Copy number | Status | Date due | Barcode |
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General Circulation
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APU Library Open Shelf | Book | HD9980.5 .F57 2008 c.1 (Browse shelf (Opens below)) | 1 | Available (No use restrictions) | 00027446 | |
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General Circulation
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APU Library Open Shelf | Book | HD9980.5 .F57 2008 c.2 (Browse shelf (Opens below)) | 2 | Available (No use restrictions) | 00027447 |
Includes bibliographical references and indexes.
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