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Collaborating with customers to innovate : conceiving and marketing products in the networking age / Emanuela Prandelli, Mohanbir Sawhney and Gianmario Verona.

By: Prandelli, Emanuela Contributor(s): Swahney, Mohanbir | Verona, Gianmario Material type: Text

TextPublication details: Cheltenham, UK ; Northampton, MA : Edward Elgar, c2008Description: xii, 161 p. : ill. ; 24 cmISBN: 9781847203731(hbk.)Subject(s): New products | Vernieuwing | Cliënten | SamenwerkingDDC classification: 658.575 LOC classification: HF5415.153 | .P73 2008

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Item type	Current library	Collection	Call number	Copy number	Status	Date due	Barcode
Staff Circulation	APU Library Open Shelf	Book	HF5415.153 .P73 2008 c.1 (Browse shelf (Opens below))	1	Available (No use restrictions)		00027391

Includes bibliographical references and index.

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Collaborating with customers to innovate : conceiving and marketing products in the networking age / Emanuela Prandelli, Mohanbir Sawhney and Gianmario Verona.