The one-day marketing plan : organizing and completing a plan that works / Roman G. Hiebing Jr. and Scott W. Cooper.
Material type: TextPublication details: New York : McGraw-Hill, c2004Edition: 3rd edDescription: xx, 323 p. : ill. ; 28 cmISBN: 0071395229 (pbk.); 9780071395229 (pbk.)Subject(s): Marketing -- Management | Strategic planningDDC classification: 658.802 LOC classification: HF5415.13 | .H54 2004Item type | Current library | Collection | Call number | Copy number | Status | Date due | Barcode |
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General Circulation | APU Library Open Shelf | Book | HF5415.13 .H54 2004 c.1 (Browse shelf (Opens below)) | 1 | Available (No use restrictions) | 00027637 |
Includes index.
The business review -- How to prepare a business review -- Problems and opportunities -- Sales objectives -- Target markets and marketing objectives -- Brand positioning -- Marketing strategies -- Communication goals -- Product/naming/packaging -- Pricing -- Distribution -- Personal selling/service -- Promotion/events -- Advertising message -- Advertising media -- Internet media -- Merchandising -- Public relations -- Marketing budget, payback analysis, and marketing calendar -- Plan execution -- Plan evaluation.
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