Asia Pacific University Library catalogue


The one-day marketing plan : organizing and completing a plan that works / Roman G. Hiebing Jr. and Scott W. Cooper.

By: Hiebing, Roman GContributor(s): Cooper, Scott WMaterial type: TextTextPublication details: New York : McGraw-Hill, c2004Edition: 3rd edDescription: xx, 323 p. : ill. ; 28 cmISBN: 0071395229 (pbk.); 9780071395229 (pbk.)Subject(s): Marketing -- Management | Strategic planningDDC classification: 658.802 LOC classification: HF5415.13 | .H54 2004
Contents:
The business review -- How to prepare a business review -- Problems and opportunities -- Sales objectives -- Target markets and marketing objectives -- Brand positioning -- Marketing strategies -- Communication goals -- Product/naming/packaging -- Pricing -- Distribution -- Personal selling/service -- Promotion/events -- Advertising message -- Advertising media -- Internet media -- Merchandising -- Public relations -- Marketing budget, payback analysis, and marketing calendar -- Plan execution -- Plan evaluation.
    Average rating: 0.0 (0 votes)
Item type Current library Collection Call number Copy number Status Date due Barcode
General Circulation General Circulation APU Library
Open Shelf 		Book HF5415.13 .H54 2004 c.1 (Browse shelf (Opens below)) 1 Available (No use restrictions) 00027637

Includes index.

The business review -- How to prepare a business review -- Problems and opportunities -- Sales objectives -- Target markets and marketing objectives -- Brand positioning -- Marketing strategies -- Communication goals -- Product/naming/packaging -- Pricing -- Distribution -- Personal selling/service -- Promotion/events -- Advertising message -- Advertising media -- Internet media -- Merchandising -- Public relations -- Marketing budget, payback analysis, and marketing calendar -- Plan execution -- Plan evaluation.

There are no comments on this title.

to post a comment.