Wireless rules : new marketing strategies for customer relationship management anytime, anywhere / Frederick Newell and Katherine Newell Lemon.
Material type:
TextPublication details: New York : McGraw-Hill, c2001Description: xxii, 330 p. ; 24 cmISBN: 007137437X (hbk.); 9780071374378 (hbk.)Subject(s): Marketing | Internet marketingDDC classification: 658.84 LOC classification: HF5415 | .N49 2001
| Item type | Current library | Collection | Call number | Copy number | Status | Date due | Barcode |
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General Circulation
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APU Library Open Shelf | Book | HF5415 .N49 2001 c.1 (Browse shelf (Opens below)) | 1 | Available (No use restrictions) | 00027863 | |
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General Circulation
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APU Library Open Shelf | Book | HF5415 .N49 2001 c.2 (Browse shelf (Opens below)) | 2 | Available (No use restrictions) | 00027864 |
Includes bibliographical references and index.
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