The idea writers : copywriting in a new media and marketing era / Teressa Iezzi.
Material type: TextPublication details: New York : Palgrave Macmillan, c2010Edition: 1st edDescription: 213 p. ; 24 cmISBN: 9780230613881 (pbk.)Subject(s): Advertising copy | MarketingDDC classification: 659.144 LOC classification: HF5825 | .I39 2010Item type | Current library | Collection | Call number | Copy number | Status | Date due | Barcode |
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Staff Circulation | APU Library Open Shelf | Book | HF5825 .I39 2010 c.1 (Browse shelf (Opens below)) | 1 | Available (No use restrictions) | 00030088 | |
General Circulation | APU Library Open Shelf | Book | HF5825 .I39 2010 c.2 (Browse shelf (Opens below)) | 2 | Available (No use restrictions) | 00010829 |
Include bibliographical references and index.
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