Asia Pacific University Library catalogue


Study guide, Principles of marketing, twelfth edition [by] Philip Kotler, Gary Armstrong / Tony L. Henthorne.

By: Henthorne, Tony LContributor(s): Kotler, Philip [Principles of marketing, 12 ed.] | Armstrong, Gary (Gary M.)Material type: TextTextPublication details: Upper Saddle River, N.J. : Pearson/Prentice Hall, c2008Edition: 12th edDescription: v, 398 p. : ill. ; 29 cmISBN: 9780132389877 (pbk.); 0132389878 (pbk.)Subject(s): Marketing -- Problems, exercises, etcDDC classification: 658.8 LOC classification: HF5415 | .H46 2008Online resources: Table of contents only Summary: 'Principles of Marketing' is organized around an innovative customer-value and customer-relationship framework.
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'Principles of Marketing' is organized around an innovative customer-value and customer-relationship framework.

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