Asia Pacific University Library catalogue


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1.
Integrated marketing communications in advertising and promotion / Terence A. Shimp.

by Shimp, Terence A.

Edition: 8th int. ed.Material type: Text Text; Format: print ; Literary form: Not fiction Publication details: Australia ; United Kingdom : South-Western/Cengage Learning, c2010Availability: Items available for loan: APU LibraryCall number: HF5415.123 .S55 2010 c.1 (1).

2.
Advertising, promotion, and other aspects of integrated marketing communications / Terence A. Shimp, J. Craig Andrews.

by Shimp, Terence A | Andrews, J. Craig.

Edition: 9th ed.Material type: Text Text; Format: print ; Literary form: Not fiction Publication details: Mason, Ohio : South-Western Cengage Learning, ©2013Availability: Items available for loan: APU LibraryCall number: HF5415.123 .S55 2013 c.1 (1).

3.
Advertising, promotion, and other aspects of integrated marketing communications / Terence A. Shimp & J. Craig Andrews.

by Shimp, Terence A | Andrews, J. Craig.

Edition: 9th int. ed.Material type: Text Text; Format: print ; Literary form: Not fiction Publication details: Australia : South-Western Cengage Learning, c2013Availability: Items available for loan: APU LibraryCall number: HF5415.123 .S55 2013 c.1 (2).