Asia Pacific University Library catalogue


Integrated marketing communications in advertising and promotion / Terence A. Shimp.

By: Shimp, Terence AMaterial type: TextTextPublication details: Australia ; United Kingdom : South-Western/Cengage Learning, c2010Edition: 8th int. edDescription: xx, 668 p. : col. ill. ; 28 cmISBN: 9780324665314 (pbk.); 0324665318 (pbk.)Subject(s): Communication in marketing | Sales promotion | Advertising | Direct marketingDDC classification: 658.802 LOC classification: HF5415.123 | .S55 2010
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Item type Current library Collection Call number Copy number Status Date due Barcode
General Circulation General Circulation APU Library
Open Shelf 		Book HF5415.123 .S55 2010 c.1 (Browse shelf (Opens below)) 1 Available (No use restrictions) 00032144

Previous ed.: Thomson South-Western, 2007.

Includes bibliographical references and indexes.

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