Contemporary strategic marketing / Ross Brennan ... [et al.].
Material type:
TextPublication details: Houndmills, Basingstoke, Hampshire ; New York : Palgrave Macmillan, 2008Edition: 2nd edDescription: xxiv, 462 p. : ill. ; 25 cmISBN: 0230507204 (pbk.); 9780230507203 (pbk.)Subject(s): Marketing -- ManagementDDC classification: 658.8101 LOC classification: HF5415.13 | .C66 2008Online resources: Contributor biographical information | Publisher description | Table of contents only
| Item type | Current library | Collection | Call number | Copy number | Status | Date due | Barcode |
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General Circulation
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APU Library Open Shelf | Book | HF5415.13 .C66 2008 c.1 (Browse shelf (Opens below)) | 1 | Available (No use restrictions) | 00027668 |
Rev. ed. of: Contemporary strategic marketing / Ross Brennan, Paul Baines, Paul Garneau. 2003.
Includes bibliographical references and indexes.
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