Asia Pacific University Library catalogue


UNDERGRADUATES RESPONSES TOWARDS SEXUAL AND NON-SEXUAL APPEAL MATKETING STRATEGIES IN ADVERTISING / DANA ZHURGENOVA.

By: DANA ZHURGENOVA (TP022245)Contributor(s): Assoc. Prof. Dr. Benjamin Chan Yin Fah [Supervisor.]Material type: TextTextPublication details: Kuala Lumpur : Asia Pacific University, 2014Description: 127 p. : ill. ; 30 cmLOC classification: PG-20-4086Dissertation note: A project submitted in partial fulfillment of the requirement of Asia Pacific University of Technology and Innovation for the degree of B.A (Hons) in Marketing Management.
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Reference Collection 		Undergraduate Theses PG-20-4086 (Browse shelf (Opens below)) 1 Not for loan (Restricted access) 00014686

A project submitted in partial fulfillment of the requirement of Asia Pacific University of Technology and Innovation for the degree of B.A (Hons) in Marketing Management.

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