Interactive marketing : revolution or rhetoric? / Chris Miles.
Material type:
TextSeries: Routledge interpretive marketing research series ; 12.Publication details: New York : Routledge, 2010Description: 242 p. : ill. ; 23 cmISBN: 9781138008823 (pbk.)Subject(s): Interactive marketingDDC classification: 658.87 LOC classification: HF5415.1264 | .M55 2010Online resources: Contributor biographical information
Contents:
The rhetoric of interactivity -- The interactivity crisis and marketing discourse -- A radical constructivist's marketing construction -- The rendition of the consumer's voice -- Customer communities and the grammar of control -- The autism of relationship marketing -- A recursive, invitational model of marketing interactivity.
| Item type | Current library | Collection | Call number | Copy number | Status | Date due | Barcode |
|---|---|---|---|---|---|---|---|
Staff Circulation
|
APU Library Open Shelf | Book | HF5415.1264 .M55 2010 c.1 (Browse shelf (Opens below)) | 1 | Available (No use restrictions) | 00014595 | |
General Circulation
|
APU Library Open Shelf | Book | HF5415.1264 .M55 2010 c.2 (Browse shelf (Opens below)) | 2 | Available (No use restrictions) | 00014596 |
Includes bibliographical references and index.
The rhetoric of interactivity -- The interactivity crisis and marketing discourse -- A radical constructivist's marketing construction -- The rendition of the consumer's voice -- Customer communities and the grammar of control -- The autism of relationship marketing -- A recursive, invitational model of marketing interactivity.
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