Asia Pacific University Library catalogue


Strategic management concepts: a competitive advantage approach / Fred R. David & Forest R. David,

By: David, Fred R [author.]Contributor(s): David, Forest R [author.]Material type: TextTextPublication details: Boston : Pearson, c2017Edition: 16th edDescription: xxvii, 393 p. : col. ill. ; 28 cmISBN: 9780134153971 (pbk.); 0134153979 (pbk.)Subject(s): Strategic planning | Strategic planning -- Case studiesDDC classification: 658.4/012 LOC classification: HD30.28 | .D38 2017
Contents:
Preface -- Acknowledgments -- About the authors -- Overview of strategic -- The nature of strategic management -- Strategy formulation -- The business vision and mission -- The external assessment -- The internal assessment -- Strategies in action -- Strategy analysis and choice -- Strategy implementation -- Implementing strategies : management and operations issues -- Implementing strategies : marketing, finance/accounting, r&d, and mis issues -- Strategy review, evaluation, and control -- Business ethics, social responsibility, and environmental sustainability -- Strategic-management case analysis -- Glossary -- Name index -- Subject index.
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Item type Current library Collection Call number Copy number Status Date due Barcode
General Circulation General Circulation APU Library
Open Shelf 		Book HD30.28 .D38 2017 c.1 (Browse shelf (Opens below)) 1 Available 00015853

Includes index

Preface -- Acknowledgments -- About the authors -- Overview of strategic -- The nature of strategic management -- Strategy formulation -- The business vision and mission -- The external assessment -- The internal assessment -- Strategies in action -- Strategy analysis and choice -- Strategy implementation -- Implementing strategies : management and operations issues -- Implementing strategies : marketing, finance/accounting, r&d, and mis issues -- Strategy review, evaluation, and control -- Business ethics, social responsibility, and environmental sustainability -- Strategic-management case analysis -- Glossary -- Name index -- Subject index.

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