A smile in the mind : witty thinking in graphic design / Beryl McAlhone & David Stuart, Greg Quinton & Nick Asbury.
Material type: TextPublication details: London : Phaidon Press Ltd. 2015Edition: Revised and expanded editionDescription: 272 p. : ill. (chiefly col.) ; 29 cmISBN: 9780714869353 (pbk.); 071486935X (pbk.)Other title: Witty thinking in graphic designSubject(s): Commercial art -- Themes, motives | Wit and humor in art | Wit and humor in advertisingGenre/Form: Illustrated works. DDC classification: 745.4 LOC classification: NC997 | .M36 2015Item type | Current library | Collection | Call number | Copy number | Status | Date due | Barcode |
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Staff Circulation | APU Library Open Shelf APIIT | Book | NC997 .M36 2015 c.1 (Browse shelf (Opens below)) | 1 | Available | 00016301 | |
General Circulation | APU Library Open Shelf APIIT | Book | NC997 .M36 2015 c.2 (Browse shelf (Opens below)) | 2 | Available | 00016302 |
"First published in 1996"--Colophon.
Includes index.
The case for wit -- Types of wit -- Wit in practice -- Wit in the world -- How I got the idea.
Forty years of "witty thinking" from over 300 designers, including hundreds of visual examples and interviews with the world's top practitioners. Packed with illustrations showcasing different examples of the use of wit in a variety of graphic design and products, from invitations to letterheads, digital platforms and even works of art. Features the work of the most prominent designers from across the globe. Includes interviews with over 20 of the world's top designers, including Ivan Chermayeff, Milton Glaser, John Gorham and Alan Fletcher. An essential sourcebook of recent designs as well as a celebration of classic work, edited by contemporary experts, with the assistance of key professionals from the field.
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