Asia Pacific University Library catalogue


A smile in the mind : witty thinking in graphic design / Beryl McAlhone & David Stuart, Greg Quinton & Nick Asbury.

By: McAlhone, BerylContributor(s): Stuart, David | Quinton, Greg | Asbury, Nick (Designer)Material type: TextTextPublication details: London : Phaidon Press Ltd. 2015Edition: Revised and expanded editionDescription: 272 p. : ill. (chiefly col.) ; 29 cmISBN: 9780714869353 (pbk.); 071486935X (pbk.)Other title: Witty thinking in graphic designSubject(s): Commercial art -- Themes, motives | Wit and humor in art | Wit and humor in advertisingGenre/Form: Illustrated works. DDC classification: 745.4 LOC classification: NC997 | .M36 2015
Contents:
The case for wit -- Types of wit -- Wit in practice -- Wit in the world -- How I got the idea.
Summary: Forty years of "witty thinking" from over 300 designers, including hundreds of visual examples and interviews with the world's top practitioners. Packed with illustrations showcasing different examples of the use of wit in a variety of graphic design and products, from invitations to letterheads, digital platforms and even works of art. Features the work of the most prominent designers from across the globe. Includes interviews with over 20 of the world's top designers, including Ivan Chermayeff, Milton Glaser, John Gorham and Alan Fletcher. An essential sourcebook of recent designs as well as a celebration of classic work, edited by contemporary experts, with the assistance of key professionals from the field.
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Item type Current library Collection Call number Copy number Status Date due Barcode
Staff Circulation Staff Circulation APU Library
Open Shelf APIIT 		Book NC997 .M36 2015 c.1 (Browse shelf (Opens below)) 1 Available 00016301
General Circulation General Circulation APU Library
Open Shelf APIIT 		Book NC997 .M36 2015 c.2 (Browse shelf (Opens below)) 2 Available 00016302

"First published in 1996"--Colophon.

Includes index.

The case for wit -- Types of wit -- Wit in practice -- Wit in the world -- How I got the idea.

Forty years of "witty thinking" from over 300 designers, including hundreds of visual examples and interviews with the world's top practitioners. Packed with illustrations showcasing different examples of the use of wit in a variety of graphic design and products, from invitations to letterheads, digital platforms and even works of art. Features the work of the most prominent designers from across the globe. Includes interviews with over 20 of the world's top designers, including Ivan Chermayeff, Milton Glaser, John Gorham and Alan Fletcher. An essential sourcebook of recent designs as well as a celebration of classic work, edited by contemporary experts, with the assistance of key professionals from the field.

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