Contemporary advertising and integrated marketing communications / William F. Arens, Michael F. Weigold.
Material type: TextPublication details: New York, NY : McGraw-Hill Education, [2017]Edition: 15th ed. ; International edDescription: xxxi, 714 p. : col. ill. ; 28 cmISBN: 9781259921261 (pbk.)Subject(s): AdvertisingDDC classification: 659.1 LOC classification: HF5821 | .B62 2017Item type | Current library | Collection | Call number | Copy number | Status | Date due | Barcode |
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Staff Circulation | APU Library Open Shelf | Book | HF5821 .B62 2017 c.1 (Browse shelf (Opens below)) | 1 | Available | 00016267 | |
General Circulation | APU Library Open Shelf | Book | HF5821 .B62 2017 c.2 (Browse shelf (Opens below)) | 2 | Available | 00016268 |
includes index.
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