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Fundamentals of marketing / Paul Baines, Chris Fill, Sara Rosengren, Paolo Antonetti.

By: Baines, Paul, 1973- [author.]Contributor(s): Fill, Chris | Rosengren, Sara | Antonetti, Paolo Material type: Text

TextPublication details: Oxford : Oxford University Press, [2017]Description: xxiv, 376 p. : ill. ; 25 cmISBN: 9780198748571 (pbk.)Subject(s): MarketingDDC classification: 658.8 LOC classification: HF5415 | .B35 2017

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Item type	Current library	Collection	Call number	Copy number	Status	Date due	Barcode
Staff Circulation	APU Library Open Shelf APIIT	Book	HF5415 .B35 2017 c.1 (Browse shelf (Opens below))	1	Available		00016237
General Circulation	APU Library Open Shelf APIIT	Book	HF5415 .B35 2017 c.2 (Browse shelf (Opens below))	2	Available		00016238

Includes bibliographical references and index.

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Fundamentals of marketing / Paul Baines, Chris Fill, Sara Rosengren, Paolo Antonetti.