Fundamentals of marketing / Paul Baines, Chris Fill, Sara Rosengren, Paolo Antonetti.
Material type: TextPublication details: Oxford : Oxford University Press, [2017]Description: xxiv, 376 p. : ill. ; 25 cmISBN: 9780198748571 (pbk.)Subject(s): MarketingDDC classification: 658.8 LOC classification: HF5415 | .B35 2017Item type | Current library | Collection | Call number | Copy number | Status | Date due | Barcode |
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Staff Circulation | APU Library Open Shelf APIIT | Book | HF5415 .B35 2017 c.1 (Browse shelf (Opens below)) | 1 | Available | 00016237 | |
General Circulation | APU Library Open Shelf APIIT | Book | HF5415 .B35 2017 c.2 (Browse shelf (Opens below)) | 2 | Available | 00016238 |
Includes bibliographical references and index.
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