EFFECTS ON BRAND EQUITY CONSUMER PURCHASE DECISION FOR WATCHES AMONG GEN Y IN KLANG VALLEY, MALAYSIA / UKAYE MOHAMMED HUSSAIN YAHYA
Material type: TextPublication details: Kuala Lumpur : Asia Pacific University, 2017Description: 149 p. : ill. ; 30 cmSubject(s): Consumer behavior -- MalaysiaLOC classification: PM-28-86Dissertation note: A thesis submitted in fulfillment of the requirements for the award of the degree of Master of Business Administration (UCMF1610MBA)Item type | Current library | Collection | Call number | Copy number | Status | Date due | Barcode |
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Reference | APU Library Reference Collection | Masters Theses | PM-28-86 (Browse shelf (Opens below)) | 1 | Not for loan | 00016057 |
A thesis submitted in fulfillment of the requirements for the award of the degree of Master of Business Administration (UCMF1610MBA)
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