THE INFLUENCE OF ONLINE TRUST, ELECTRONIC WORD-OF-MOUTH (E-WOM), AND ONLINE ADVERTISEMENT OF SOCIAL MEDIA AS THE COMMUNICATION TOOL TOWARD CUSTOMER PURCHASE BEHAVIOUR ON ZALORA INDONESIA AMONG THE GENERATION Y IN MANADO, INDONESIA / KEIZIA LAUREINA EMOR.
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TextPublication details: Kuala Lumpur : Asia Pacific University, 2017Description: 178 p. : ill. ; 30 cmSubject(s): Consumer behavior -- Indonesia | Social media | Word-of-mouth advertisingLOC classification: PM-29-33Dissertation note: A dissertation submitted in fulfillment of the requirements for the award of the degree of Master of Science in International Business Communications (UCMF1701IBC)
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APU Library Reference Collection | Masters Theses | PM-29-33 (Browse shelf (Opens below)) | 1 | Not for loan | 00016119 |
A dissertation submitted in fulfillment of the requirements for the award of the degree of Master of Science in International Business Communications (UCMF1701IBC)
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