Asia Pacific University Library catalogue


Media & culture : mass communication in a digital age / Richard Campbell, Christopher R. Martin, Bettina Fabos.

By: Campbell, Richard, 1949-Contributor(s): Martin, Christopher R | Fabos, BettinaMaterial type: TextTextPublication details: Boston : Bedford/St. Martin's, Macmillan Learning, 2017Edition: 11th edDescription: xxx, 541 p. : ill. ; 28 cmISBN: 1319058515 (pbk.); 9781319058517 (pbk.)Other title: Media and culture : mass communication in a digital ageSubject(s): Mass media and culture -- United States | Popular culture -- United StatesLOC classification: P94.65.U6 | C36 2017
Partial contents:
Digital media and convergence -- Sounds and images -- Words and pictures -- The business of mass media -- Democratic expression and the mass media
Mass communication: a critical approach -- The internet, digital media and media convergence -- Digital gaming and the media playground -- Sound recording and popular music -- Popular radio and the origins of broadcasting -- Television and cable: the power of visual culture -- Movies and the impact of images -- Newspapers: the rise and decline of modern journalism -- Magazines in the age of specialization -- Books and the power of print -- Advertising and commercial culture -- Public relations and framing the message -- Media economics and the global marketplace -- The culture of journalism: values, ethics, and democracy -- Media effects and cultural approaches to research -- Legal controls and freedom of expression
Summary: "Now more than ever, media surround, enhance, and affect our everyday experiences. Navigating the converged worlds of text, audio, and visual media - and understanding how they fit together - can be challenging. Media & Culture recognizes these challenges and makes the media industries accessible in print and online. The new edition reflects the latest and most relevant changes to the digital media world, from multi-platform television to streaming music to shifting economics to social change. We've merged the print book with our digital capabilities by offering a brand new interactive timeline and thought-provoking videos through our LaunchPad platform. With these exciting additions, Media & Culture brings together industry expertise, media history, and current trends for an exhilarating look at the media right now."--Page 4 of cover
    Average rating: 0.0 (0 votes)
Item type Current library Collection Call number Copy number Status Date due Barcode
General Circulation General Circulation APU Library
Open Shelf APIIT 		Book P94.65.U6 C36 2017 c.1 (Browse shelf (Opens below)) 1 Available 00016503

Includes bibliographical references and index.

Digital media and convergence -- Sounds and images -- Words and pictures -- The business of mass media -- Democratic expression and the mass media

Mass communication: a critical approach -- The internet, digital media and media convergence -- Digital gaming and the media playground -- Sound recording and popular music -- Popular radio and the origins of broadcasting -- Television and cable: the power of visual culture -- Movies and the impact of images -- Newspapers: the rise and decline of modern journalism -- Magazines in the age of specialization -- Books and the power of print -- Advertising and commercial culture -- Public relations and framing the message -- Media economics and the global marketplace -- The culture of journalism: values, ethics, and democracy -- Media effects and cultural approaches to research -- Legal controls and freedom of expression

"Now more than ever, media surround, enhance, and affect our everyday experiences. Navigating the converged worlds of text, audio, and visual media - and understanding how they fit together - can be challenging. Media & Culture recognizes these challenges and makes the media industries accessible in print and online. The new edition reflects the latest and most relevant changes to the digital media world, from multi-platform television to streaming music to shifting economics to social change. We've merged the print book with our digital capabilities by offering a brand new interactive timeline and thought-provoking videos through our LaunchPad platform. With these exciting additions, Media & Culture brings together industry expertise, media history, and current trends for an exhilarating look at the media right now."--Page 4 of cover

There are no comments on this title.

to post a comment.