Marketing for hospitality and tourism / Philip Kotler, John Bowen, James C. Makens, and Seyhmus Baloglu.
Material type:
TextPublication details: Edinburg Gate (Essex) : Pearson Education Limited, 2017Edition: 7th ed. ; Global edDescription: 680 p. : ill. (chiefly col.) ; 28 cmISBN: 9781292156156 (pbk.); 1292156155 (pbk.)Subject(s): Hospitality industry -- Marketing | Tourism -- Marketing | Travel and TourismLOC classification: TX911.3.M3 | K68 2017
| Item type | Current library | Collection | Call number | Copy number | Status | Date due | Barcode |
|---|---|---|---|---|---|---|---|
Staff Circulation
|
APU Library Open Shelf | Book | TX911.3.M3 K68 2017 c.1 (Browse shelf (Opens below)) | 1 | Available | 00016560 | |
General Circulation
|
APU Library Open Shelf | Book | TX911.3.M3 K68 2017 c.2 (Browse shelf (Opens below)) | 2 | Available | 00016561 |
Includes index.
Previous edition: 2013.
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