AN EXPLORATORY STUDY INTO CUSTOMER ANALYTICS IN THE TECHNOLOGY-DRIVEN EVENT MANAGEMENT INDUSTRY IN MALAYSIA / JUSTICE ASARE-FREMPONG.
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TextPublication details: Kuala Lumpur : Asia Pacific University, 2018Description: 79 p. : ill. ; 30 cmSubject(s): Special events -- Management | Big data | Information technology -- Management | Management information systemsLOC classification: PM-29-81Dissertation note: A thesis submitted in fulfillment of the requirements for the award of the degree of M.Sc in Data Science and Business Analytics (UCMF1701DSBA).
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Reference
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APU Library Reference Collection | Masters Theses | PM-29-81 (Browse shelf (Opens below)) | 1 | Not for loan | 00016169 |
A thesis submitted in fulfillment of the requirements for the award of the degree of M.Sc in Data Science and Business Analytics (UCMF1701DSBA).
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